Business intelligence has been a reliable tool for companies to understand their target audience more intimately; however, the high turnaround time has remained an impediment. The incorporation of big data has mitigated this challenge to an extent, which in turn has fuelled adoption among end-users.
In the future, it is highly likely that big data and business intelligence will become highly intertwined. Banking, Financial services and Insurance (BFSI) Industry Continues to be at Forefront of Adoption Although adoption of big data technology and service has been pervasive, BFSI sector has remained at the forefront of adoption since the early days of big data.